Beat the Heat: Summer Palettes That Sell

Staging 2 Sell It

Summer showings hit different—especially when you lean into color choices that feel fresh, airy, and ready to make potential buyers breathe a little deeper as they walk through the front door. No one wants to tour a home that feels like a sweat lodge in July or looks like a Crayola explosion from 2010.

Hot weather means buyers crave cool tones, and your staging game should reflect that. The vibe? Breezy, beachy, and like someone might offer them a lemonade at any moment. Here’s what’s trending—and more importantly, what actually sells:

Staging 2 Sell It

1. Coastal Neutrals

Think crisp whites, driftwood taupes, pale sands, and soft greige. These colors reflect natural light like a dream and instantly make a room feel bigger, calmer, and basically one step away from a magazine shoot. Bonus points if you layer in light textures like linen, rattan, or airy sheers that whisper “yes, this home has central air.”

Staging 2 Sell It

2. Green Is Still Queen

Muted sage, dusty olive, or soft eucalyptus accents are like the iced matcha of staging—calming, cool, and still having their moment. Whether it’s a throw pillow, a painted accent wall, or greenery that actually looks alive (fake or not—we won’t tell), green adds that grounding, relaxed feel that makes buyers exhale.

3. Bold Blue Pops

Navy, denim, or even a soft chambray—blue is a classic for a reason. It plays beautifully with neutrals and adds enough punch to make a space feel styled without screaming for attention. Keep it to accents: pillows, art, a tray on the coffee table—basically the accessories that say “I have my life together” without trying too hard.

Pro Tip:

Avoid loud, saturated summer brights. Highlighter yellow or flamingo pink might be cute in theory, but in real life they scream seasonal sale bin instead of move-in ready. Summer color should feel like a cool breeze—not a popsicle meltdown.

So beat the heat, bestie, and stage with shades that make your listings feel like a breath of fresh, air-conditioned air. You’ll thank yourself come photo day.