Beat the Heat: Summer Palettes That Sell

Staging 2 Sell It

Summer showings hit different—especially when you lean into color choices that feel fresh, airy, and ready to make potential buyers breathe a little deeper as they walk through the front door. No one wants to tour a home that feels like a sweat lodge in July or looks like a Crayola explosion from 2010.

Hot weather means buyers crave cool tones, and your staging game should reflect that. The vibe? Breezy, beachy, and like someone might offer them a lemonade at any moment. Here’s what’s trending—and more importantly, what actually sells:

Staging 2 Sell It

1. Coastal Neutrals

Think crisp whites, driftwood taupes, pale sands, and soft greige. These colors reflect natural light like a dream and instantly make a room feel bigger, calmer, and basically one step away from a magazine shoot. Bonus points if you layer in light textures like linen, rattan, or airy sheers that whisper “yes, this home has central air.”

Staging 2 Sell It

2. Green Is Still Queen

Muted sage, dusty olive, or soft eucalyptus accents are like the iced matcha of staging—calming, cool, and still having their moment. Whether it’s a throw pillow, a painted accent wall, or greenery that actually looks alive (fake or not—we won’t tell), green adds that grounding, relaxed feel that makes buyers exhale.

Staging 2 Sell It

3. Bold Blue Pops

Navy, denim, or even a soft chambray—blue is a classic for a reason. It plays beautifully with neutrals and adds enough punch to make a space feel styled without screaming for attention. Keep it to accents: pillows, art, a tray on the coffee table—basically the accessories that say “I have my life together” without trying too hard.

Pro Tip:

Avoid loud, saturated summer brights. Highlighter yellow or flamingo pink might be cute in theory, but in real life they scream seasonal sale bin instead of move-in ready. Summer color should feel like a cool breeze—not a popsicle meltdown.

So beat the heat, bestie, and stage with shades that make your listings feel like a breath of fresh, air-conditioned air. You’ll thank yourself come photo day.